UGG Boots[ Top ] Why would anyone buy clothes buy shoes online

get the key to competitive advantage is in addition to customers through a variety of marketing tools try to reduce capital and, more important is to strengthen the standardization of products, to maintain consistency, so as to allow the customer can try to reduce the D value. For example, we sell shoes, if we can guarantee their own brand of shoes you wear 40 yards this time wearing a different kind of style combined foot 40 yards out of ten * or fit, we will be able to accumulate the upper hand by the consumer experience. Conversely, if the size of our own can not be standardized, the customer the right to buy the next 40 fitness differences, D value does not decrease the value of our customers would not be expected to increase, we can not get competitive advantage.
close friends in other industries can not always understand why you can sell online selling clothes, shoes, because . This sounds very rational reason, as Reason being the case,UGG Boots Online, we have even more reason to use mathematics to chat.
then, let us consider the situation can return. Thank country pod winter thanks Alipay, Taobao is not satisfied you can return to buy things, in the most mature and B2C to buy something is not satisfied you can return. Or take the example of that coat, another plus is the return of a hypothetical buyer of logistics expense, $ 10, then the consumer in this case the expected return into a 500 x70% + (500 10) * 30% = 350 +490 * 0.3 = 497 million, basically flat and the market price for rational consumers, businesses only need to provide a little bit off (such as Jiu Wuzhe), consumers should buy online. This also explains why more and more businesses value their reputation for service, have begun to provide more and better return policy. Must of course take some losses (including dealing with fraud), but the prices customers are willing to pay significant progress. At this time, we also become the formula P = V x (1-D) + (V S) x D.
us first consider the case can not be returned. If a jacket worth $ 500 (assuming the same general quality of the clothing line is $ 500), this type of customer in mind differences in the body that coats the probability is 30%, consumers get the goods can not be returned if the differences in the body also can not disposed of with other channels (for simplicity, we think that differences in body on behalf of the clothes are of no value to close ?*?)。 In this case, the expected benefits of consumers is 500 x70% +0 x30% = 350 dollars. So if consumers rational, able to provide online as long as 30% off, he should buy online. The more general case, assuming the value of commodities for the V, the probability to get the goods does not meet D, online price of P, P less than V x (1-D) there is attractive. This also partly explains why most of the early online shopping cheap clothing styles, because many people have doubts about online shopping, psychology does not meet the expected probability (D) values ​​are high, so V x (1-D) is very small, the price does not go.
here if you do not faint, we can continue. For many people, the return shipping costs only take the title,UGG Boots, but a But also to put things back in, write the address, called the Express to getting goods ... Think of it annoying. The Different users for the For life is more relaxed, and do not think there is any trouble back a cargo of people, this Suppose a user for the trouble, (V S A) x D.
not halo? good, then come. Generally speaking, online shopping in addition to the consumer goods, there are two points is often customer value, one easy, the second is the fun anytime, anywhere Xia Guang. And accordingly, there are many consumers value line shopping is fun. If the above paragraph, the first consumer (call him A small bar), the convenient value of 20 yuan, the fun online Xiaguang value of 50 yuan, while shopping and fun line of $ 100, then buy that dress on-line value becomes a 500 x70% + (500 10 20) * 30% +20 +50 100 = 461 million; if he is a otaku, do not like shopping, the convenience worth the $ 20 worth of fun online Xiaguang $ 10, while the line 0 yuan shopping fun, then buy that dress on the Internet's value becomes 500 x70% + (500 10 20) * 30% +20 +10 0 = 521 yuan. Our formula has become a P = V x (1-D) + (V S A) x D + C + LH FH, in which C is easy, LH so that the customer is online shopping, FH said Therefore, the line for the customer shopping experience.
what? And.
in the examples I have just been exaggerating when saying different types of customers, the value of the various indicators will be different, thus resulting in a psychological level they are not the same. On the other hand, with a customer, it may be at different times have different judge. The most typical example is D, there may be psychological first purchase customers is expected to be , but tried once or twice, he slowly learned what their appropriate size, then the time of purchase will be getting more and more confidence, D may be from 50% to 20%.
formula to get, so basically we need to do is:
V: to online customers perceive the value of commodities, this topic is too large, do not start speaking up.
D: try to make the customer feel satisfied with little risk. For clothes, it can provide the specific size of the table for reference, can also provide several different physical models fitting photos to the customer, you can also use my e-commerce is now conducted in the future when the technology to those mentioned to help customers choose products and reduce risk.
S: Do not let the customer pay for the logistics expense as a means of reducing returns. If the gross return is not malicious but a serious promise, customer returns can be considered for reimbursement courier (customers can shop in the next corresponding amount deductible).
A: to minimize the customer's problems, such as providing return address has been written delivery orders,Moncler Vest, customers just need to put the box of goods, to express a single stick to the box just fine. Or, as some high-end clothing website as promised to try after you get the goods to porters, etc., if appropriate can spot the differences back to him.
C + LH-FH: those who value convenience as much as possible to target even more fun in shopping groups, they are more easily converted.
assume that we are doing high-end men's business, customers are busy more money, they feel that they return the equivalent of 190 yuan of trouble, and they feel that the convenience of online shopping pleasure and value of 20 yuan and 30 yuan, the line Shopping cheerful worth $ 50, then their first purchase P = 500 x50% + (500 10 190) * 50% +20 +30 50 = 250 +150 = 400 yuan. Subsequent purchase P = 500 x80% + (500 10 190) * 20% +20 +30 50 = 400 +60 = 460 yuan.
When a customer has bought something, he greatly reduced the value of D, then companies have the upper hand in the competition in a better position: When the competitor price of 410 yuan, and we $ 460, due to customers We lower the D value, so customers will choose us. If capital is $ 300, $ 110 gross profit competitors, and we have $ 160 higher than they are close to 50%! The higher gross profit also gives us the ability to do better marketing and service, to attract and retain more customers.
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